Aruba Brings Smarter Networks to Cambodia

Aruba plans to equip enterprises in Cambodia with next-generation networks as the country embraces connectivity technology. Immediate progress will begin with the hospitality industry as it gears up for a spike in tourist visits in the next few years.

PHNOM PENH, CAMBODIA – July 11, 2018 – Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today announced that it is bringing into Cambodia modernized network technology, designed for cloud, IoT and mobility requirements. Aruba will be partnering with local enterprises to strengthen network infrastructures and drive technology upgrade across the country.

Aruba brings global expertise in working with enterprises of all sizes across healthcare, hospitality, retail and other verticals to address wired and wireless infrastructure pain points, enhance network security, as well as cater to the growing need for simpler and more cost-effective WAN management effective for cloud adoption and digital transformation.

Magic Hsu, Sales Director and General Manager, Taiwan, Philippines, Vietnam and Asia Emerging countries at Aruba, said: “There has been tremendous growth in Cambodia over the last five years. Foreign investments are coming in and it is great to see vibrant development like we have never experienced here before. We are excited to see this kind of growth momentum and are eager to work with partners here to ensure that they have the technology and support that they need,”


According to the Cambodia Ministry of Posts and Telecommunications, the Government has put in place plans and policies to transform itself as it aims to build a modern digital economy over the next five years.

One of the key initiatives is to enhance connectivity across the country and ensure that the benefits of information and communication technologies reach the most remote of areas, including delivery to the most vulnerable communities. Country leaders are determined to have 100 percent broadband coverage in urban areas and 70 percent in rural areas by 2020. In comparison, about 40 percent of Cambodia’s population did not have access to the Internet as of end of 2017.

“Cambodia is also blessed to have a young, dedicated population that is eager to learn and excel in the global arena. Soon, you will see a generation of Cambodians to have grown up with Internet access and accustomed to a connected lifestyle. They will have the digital tools and information at their fingertips. They will also be very familiar with smart connected devices. At Aruba, we call this group of digitally natives the GenMobile. Businesses here need to put in place a future-ready network now to cater to the expected demand for reliable and secure connectivity,” added Hsu.

Nuthapong Temsiripong, Managing Director of United Distribution Solution, commented: “We are excited to be partnering with Aruba to bring proven network solutions and technology that have been deployed by many globally renowned hospitality establishments to the customers in Cambodia.”

Aruba, which has been continuously positioned as a leader in Gartner’s Magic Quadrant for Wired and Wireless LAN Access Infrastructure, will bring to local enterprises its intelligent edge solutions. Designed for enterprises to enable and capitalize on modern digital experiences at the convergence of people, apps, and things, and harness the full potential of mobility and IoT for businesses and users, Aruba’s mobile first architecture powered intelligent edge solutions allow enterprises to:

·       Offer secure, pervasive, and high performing connectivity

·       Be tightly integrated through APIs and programmability to allow for change and enable speed and agility

·       Be flexible enough to scale up and scale out for planned and unplanned usage, from a single user or thing to millions of users and things at any place in the network.

·       Collect and analyze data and integrate the insights from the data to provide people and businesses with personalization and context and to automate tasks where possible

·       Make the LAN and the WAN come together in one architecture

Travel and tourism industry has also picked up in Cambodia. The country’s Tourism Ministry expects 6 million international visitors in 2018, and for this to grow to 10 million by 2025. There were only 4.78 million visitors in 2015. The recent surge is largely due to travelers from China, which went up by 45 percent, hitting 1 million for the first time, in 2017. Along with the optimism in the industry, hotel developments are also springing up across cities like Phnom Penh and Siem Reap, a popular tourist destination and gateway to the Angkor region.[MOU1] 


“Aruba brings international best practices to Cambodia. That is why we are especially delighted to work with them to deliver world-class solutions to our customers in the hospitality industry as they drive towards success in their digital transformation journey and overcome business challenges,” said Borey Chum, CEO of Luxury Machine.